Shopify Tips for Every E-commerce Store Owner

Shopify is now one of the leading platforms when it comes to creating and running an E-Commerce store. Shopify says it does all the heavy lifting for you, and all you have to do is just count the profits. Well, it’s a bit more complicated than that.

Shopify does manage a lot of things for you, but you need to know some key details before you pay for a plan. This ensures your store runs at 100% efficiency from day one.

Focus on mobile while designing a website

Shopify theme store has a great website design tool. All you have to do is just drag and drop elements and set up a URL structure. What many first-comers forget about is creating a great mobile version of the website along with the desktop version.

According to a survey report shows that 8 out of 10 people won’t continue to browse your website if it’s not displaying properly on their device. That’s 80% of traffic lost due to one mistake.

Normally, Shopify will tweak things to make your website look good on mobile. Don’t stop there; double-check the website to make sure it’s performing well on the most used devices.

Stick with shopify hosting

You can’t underestimate the power of web hosting. Website speed largely depends on it, and customers will leave if the loading time is over 10 seconds.

Even if you’re buying Shopify Lite to boost your already existing website, consider switching to Shopify’s hosting. It’s incredibly fast and has a CDN. A CDN, or content distribution network, is a network of servers located all around the world to make sure customers from Japan and the US have the same site loading speed.

Never forget about photography

Even though Shopify is going to do a lot of things for you, it can’t do everything. One of the most important features that means everything for your sales is not on the list. It’s photography.

Your website can be perfectly built, but if photos of the products are poor, you’re getting nowhere. This is especially relevant when catering to audiences who want to look good. Niches like clothes, shoes, accessories, jewelry, etc. are completely photography-dependant. Here’s how a prominent free theme for shopify store handles photography.

Invest in a good photographer to make quality, creative photos of your product. Build your website with these photos, and it will convert significantly more people.

Use Face-book’s Messenger

According to a survey, 79% of users prefer to live chat rather than email because it’s faster. 54% prefer to just talk over social media. Shopify lets you combine these two channels with Facebook Messenger integration. It looks super neat too. But Facebook Messenger is not just a way for you to talk to your customers directly. It has a feature that will make the customer experience in your store outstanding. It’s the ability to set up a chatbot.

Once you write answers for the most asked questions, your chatbot will answer them for you. It will also direct questions it can’t answer to your team. Your customers get instant answers, and you get more free time. It’s ideal for both of you, and it’s free.

Things that you Must Know About Shopify

There are tons of resources and tips out there to help you make the most of one of the most popular ecommerce platforms on the market in Shopify. This blog has touched on tips and resources for ecommerce. In this blog, we are going to list the top tips specifically for Shopify users. The blog will focus mainly on beginners and will give you a great entry point to the ecommerce world.

Keep in mobile as well while designing the website

Shopify has a great website design tool. All you have to do is just drag and drop elements and set up a URL structure. What many first-comers forget about is creating a great mobile version of the website along with the desktop version. Why is this important? According to a survey, 8 out of 10 people won’t continue to browse your website if it’s not displaying properly on their device. That’s 80% of traffic lost due to one mistake.

Normally, best shopify templates will tweak things to make your website look good on mobile. Don’t stop there; double-check the website to make sure it’s performing well on the most used devices.

Stick with shopify hosting

You can’t underestimate the power of web hosting. Website speed largely depends on it, and customers will leave if the loading time is over 10 seconds.

Even if you’re buying Shopify Lite to boost your already existing website, consider switching to Shopify’s hosting. It’s incredibly fast and has a CDN. A CDN, or content distribution network, is a network of servers located all around the world to make sure customers from Japan and the US have the same site loading speed.

Get some Plugins

The best thing about Shopify is the number of plugins it has. The platform scores high on Apps & Community on this website builder comparison, and there’s no other platform like Shopify that has that amount of customization.

Make the most of this. First, get yourself a HubSpot shopify website templates plugin. It allows you to automate marketing and takes the routine from your working day. For instance, you can make the plugin send a customizable email exactly 10 minutes after a person has abandoned a shopping cart. This helps you get customers back without lifting a finger. It’s free, too.

Hire a good photographer

Even though Shopify is going to do a lot of things for you, it can’t do everything. One of the most important features that means everything for your sales is not on the list. It’s photography.

Your website can be perfectly built, but if photos of the products are poor, you’re getting nowhere. This is especially relevant when catering to audiences who want to look good. Niches like clothes, shoes, accessories, jewelry, etc. are completely photography-dependant. Invest in a good photographer to make quality, creative photos of your product. Build your website with these photos, and it will convert significantly more people.

Lastly, I would just say is not to stop there. Start small, use what you can for free, and learn all there is to learn about ecommerce and the promotion of your website.

Benefits of Dropshipping you Must Know!

For wholesale buyers, efficiency and convenience in ordering and shipping products to their customers is a primary factor in finding business owners to partner with. That’s why it is important to take note of the benefits of dropshipping. Offering dropshipping to wholesale customers will give you an edge over businesses that don’t.

What is dropshipping?

Dropshipping is a service offered by some Wholesalers. When you use a Wholesaler who offers Drop Shipping you don’t have to worry about stocking or shipping products. Instead, when you get an order from a customer, you contact your wholesaler and they ship it to your customer for you. This means you, as a retailer, can sell a variety of products without ever having to stock any inventory whatsoever. This makes drop shipping very appealing for new, small, home-based online businesses.

As online business owners, you can use US suppliers for dropshipping the products directly to the customers of your wholesale buyers. Or, you can partner with a dropshipping company to handle the shipping for you.

Benefits of dropshipping ?

Increases customers

Wholesale customers can display your products in their physical or online stores, and market your products directly to their line of customers. As online business owners, you will be able to indirectly expand your market and reach more customers; otherwise, you would not be able to have if you haven’t partnered with wholesale buyers.

Saves time and money

Working with wholesale customers that already have a solid base of customers will save you a lot of time, money and effort. Most people who are starting their first online business via auctions or online stores don’t have a lot of money to buy a bunch of products or the space to warehouse and store the products they want to sell online. This is where working with a real Dropshipper will save you a ton of money.

The real Dropshipping suppliers for shopify are simply a Certified Wholesaler who offers dropshipping. You find the Dropshipper you want to work with. They will then give you access to their product images so that you can post them on your website, auction, blog or however you plan to sell online.

Increases wholesaler buyers

Wholesale buyers will be more likely to partner with you when you are a dropship wholesaler. Buyers do not need to a warehouse and stock inventories since you will be the one to ship the products directly to their customers.

Running an e-commerce business is much easier when you don’t have to deal with physical products. You don’t have to manage a warehouse, pack, and ship orders, track inventory, handle returns, and manage product inventory.

Flexibility

The dropshipping model offers flexibility that would not be possible without it. Wholesale merchants can run the business anywhere and anytime as long as they have Internet connection. With the Internet, buyers can directly communicate with manufacturers or store owners at the same time with customers.

It gives flexibility to merchants since they can partner with multiple wholesale suppliers and sell more products to their customers. Manufacturers also get more flexibility since there is more product movement.

Tricks to Attract Traffic to your Shopify Store

Launching a new e-commerce business on Shopify is an exciting accomplishment. Even with quality products, however, your sales may fall flat.

If that’s the case, then you might want to take a look at your organic traffic. It may very well be that your website traffic is low. After all, the fewer visitors that you have, the fewer sales you have. 

The more traffic that you get, the more sales that you make because even if the low baseline conversion rate holds true, your sales will naturally increase with the traffic. Don’t worry, though. There are a few tried and true ways to drive organic website traffic and ultimately boost sales.

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Optimize Your Shopify Store for Search Engine Traffic

Before your potential customers know that your brand or shop exists, they will likely do a little bit of research on their favorite search engines. Google Ad-Words provides a popular and effective way to reach your targeted traffic because they allow you to place your website directly in front of the eyes of the people doing the searches.

But if you’re not interested in pay-per-click advertising and you’d much prefer to get your website in front of your target audience without paying a dime, then you can do so with search engine optimization.

Attract Customers with Content Marketing

Just like your product descriptions will help attract visitors to your shopify theme stores, so will any other content on your website.

The content that you include doesn’t need to be too in-depth, either. A simple paragraph at the bottom of each category page will do the trick. To get an idea of which words and phrases are optimal for this valuable section on your category pages, you can enter your primary keyword. This will generate a list of phrases that are related to the keyword and also have a high search volume.

Write guest posts for your site

Another very important aspect of your SEO e-commerce marketing strategy that many shop owners forget about is that search engines favor websites that have a healthy back-link profile.

This means that the websites on the top of the search engine results pages likely have a lot of other websites linking to them.

As you gain more links to your website, your domain authority will increase. Your domain authority is basically a virtual scoring card that tells search engines like Google that other users on the internet recommend your theme store shopify.

As you can imagine, the more ‘recommendations’ that you have through links, the higher your website will rank on the search engines. A robust link profile tells the search engines that your site is a trusted source of valuable information.

The higher that you rank, the more easily you can increase website traffic.

Write Blog Post features of influencers in your Market

Another way to get more links and increase traffic to your online shop is by writing a blog post that features influencers in your niche market.

Do a little bit of research and figure out who the major players are in your niche. These people, frequently called “influencers”, likely have the attention of your target audience and will provide a great source of referral traffic.

I bet you Never Knew this About Shopify!

To run an online store, the first question that comes to the minds of most merchants is which e-commerce platform they should choose. If you are about to start a new online business or want to expand your physical business to the e-commerce world, Shopify can help you achieve your goals with plug-and-play solutions that best match your needs. Let us dive deeper into the features of this e-commerce platform:

Amazing features that shopify has to offer:

Shopify is an all-in-one solution that offers you numerous features which help you build and manage your online store. From inventory management to SEO effectiveness and support for different payment gateways, it makes you stand out among your competitors in the e-commerce world. It also helps you to:

Set Up and Organize Your Products: With inventory management in shopify templates free download you can group products by type, category, sale etc. You can also manage variations of a product by size, color, materials, and more. You can propose any number of variations to a single product with each variation having its own price, stock keeping unit (SKU), and inventory number.

Track Your Stock: Shopify also supports tracking your stock and prevents your customers from ordering out of stock goods. It uses automated reminders that let you know when you are running low on stock. Also, on receiving a new shipment, the inventory number is updated automatically.

Improved Organic Search: It helps you improve the organic reach of your store with customizable title tags, ALT tags, Meta descriptions, and sitemap.xml files.

Set Up Your Shipping Rates: Shopify lets you decide the shipping rates once your destination gets fixed. You can also select the shipping method to deliver your customers’ orders. It enables you to set up rates on the basis of price or weight for regular postage services. However, with Advanced Shopify plan, you can use carriers like FedEx and USPS for real-time shipping rates.

Benefits of shopify

Beautiful Themes: With a number of professionally designed responsive themes in its Theme Store, Shopify helps you optimize your website across various industries including clothing, jewelry, art, etc.

Highly Flexible Platform: After building your online store, Shopify offers you a variety of tools for inventory management, customer service, marketing, shipping, reporting, social media, and much more. Being a highly flexible platform, it enables you to choose these tools as per your requirements and helps you automate your e-commerce business.

Tremendous Speed and Security: To run your online store seamlessly, shopify theme templates ensures that it works at a screaming fast speed and possesses a high level of security since the payment usually involves processing of credit cards.

24/7 Customer Support: Shopify offers you robust customer support via email, online live chat, and phone. It has a vast database of FAQs that helps you in technology troubleshooting. Its team of knowledgeable reps provides you with fast and helpful support any time.

Lastly, the e-commerce platform has an app store which provides some free and some paid plug-in that seamlessly integrate with Shopify and expand the functionality of your online store. Hence, Shopify App Store is a huge platform for merchants to discover numerous technology integrations and save their time, money, and resources.