Launching a new e-commerce business on Shopify is an exciting accomplishment. Even with quality products, however, your sales may fall flat.
If that’s the case, then you might want to take a look at your organic traffic. It may very well be that your website traffic is low. After all, the fewer visitors that you have, the fewer sales you have.
The more traffic that you get, the more sales that you make because even if the low baseline conversion rate holds true, your sales will naturally increase with the traffic. Don’t worry, though. There are a few tried and true ways to drive organic website traffic and ultimately boost sales.
Optimize Your Shopify Store for Search Engine Traffic
Before your potential customers know that your brand or shop exists, they will likely do a little bit of research on their favorite search engines. Google Ad-Words provides a popular and effective way to reach your targeted traffic because they allow you to place your website directly in front of the eyes of the people doing the searches.
But if you’re not interested in pay-per-click advertising and you’d much prefer to get your website in front of your target audience without paying a dime, then you can do so with search engine optimization.
Attract Customers with Content Marketing
Just like your product descriptions will help attract visitors to your shopify theme stores, so will any other content on your website.
The content that you include doesn’t need to be too in-depth, either. A simple paragraph at the bottom of each category page will do the trick. To get an idea of which words and phrases are optimal for this valuable section on your category pages, you can enter your primary keyword. This will generate a list of phrases that are related to the keyword and also have a high search volume.
Write guest posts for your site
Another very important aspect of your SEO e-commerce marketing strategy that many shop owners forget about is that search engines favor websites that have a healthy back-link profile.
This means that the websites on the top of the search engine results pages likely have a lot of other websites linking to them.
As you gain more links to your website, your domain authority will increase. Your domain authority is basically a virtual scoring card that tells search engines like Google that other users on the internet recommend your theme store shopify.
As you can imagine, the more ‘recommendations’ that you have through links, the higher your website will rank on the search engines. A robust link profile tells the search engines that your site is a trusted source of valuable information.
The higher that you rank, the more easily you can increase website traffic.
Write Blog Post features of influencers in your Market
Another way to get more links and increase traffic to your online shop is by writing a blog post that features influencers in your niche market.
Do a little bit of research and figure out who the major players are in your niche. These people, frequently called “influencers”, likely have the attention of your target audience and will provide a great source of referral traffic.
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