Shopify is now one of the leading platforms when it comes to creating and running an E-Commerce store. Shopify says it does all the heavy lifting for you, and all you have to do is just count the profits. Well, it’s a bit more complicated than that.
Shopify does manage a lot of things for you, but you need to know some key details before you pay for a plan. This ensures your store runs at 100% efficiency from day one.
Focus on mobile while designing a website
Shopify theme store has a great website design tool. All you have to do is just drag and drop elements and set up a URL structure. What many first-comers forget about is creating a great mobile version of the website along with the desktop version.
According to a survey report shows that 8 out of 10 people won’t continue to browse your website if it’s not displaying properly on their device. That’s 80% of traffic lost due to one mistake.
Normally, Shopify will tweak things to make your website look good on mobile. Don’t stop there; double-check the website to make sure it’s performing well on the most used devices.
Stick with shopify hosting
You can’t underestimate the power of web hosting. Website speed largely depends on it, and customers will leave if the loading time is over 10 seconds.
Even if you’re buying Shopify Lite to boost your already existing website, consider switching to Shopify’s hosting. It’s incredibly fast and has a CDN. A CDN, or content distribution network, is a network of servers located all around the world to make sure customers from Japan and the US have the same site loading speed.
Never forget about photography
Even though Shopify is going to do a lot of things for you, it can’t do everything. One of the most important features that means everything for your sales is not on the list. It’s photography.
Your website can be perfectly built, but if photos of the products are poor, you’re getting nowhere. This is especially relevant when catering to audiences who want to look good. Niches like clothes, shoes, accessories, jewelry, etc. are completely photography-dependant. Here’s how a prominent free theme for shopify store handles photography.
Invest in a good photographer to make quality, creative photos of your product. Build your website with these photos, and it will convert significantly more people.
Use Face-book’s Messenger
According to a survey, 79% of users prefer to live chat rather than email because it’s faster. 54% prefer to just talk over social media. Shopify lets you combine these two channels with Facebook Messenger integration. It looks super neat too. But Facebook Messenger is not just a way for you to talk to your customers directly. It has a feature that will make the customer experience in your store outstanding. It’s the ability to set up a chatbot.
Once you write answers for the most asked questions, your chatbot will answer them for you. It will also direct questions it can’t answer to your team. Your customers get instant answers, and you get more free time. It’s ideal for both of you, and it’s free.
Debutify- Shopify Theme 